In a move that signals its ambitions to expand beyond decentralized exchange protocols, Uniswap Labs announced today that it has acquired the popular mobile game “Crypto: The Game” in a unique deal involving a mix of cash, tokens, and equity.
“Crypto: The Game,” launched in 2019, has amassed over 1 million downloads and is one of the most successful cryptocurrency-themed games in the mobile gaming market. The game allows players to learn about cryptocurrencies, trading, and blockchain technology through an engaging and immersive experience.
The acquisition underscores Uniswap Labs’ commitment to advancing cryptocurrency education and adoption on a mainstream level. By integrating “Crypto: The Game” into its offerings, Uniswap Labs aims to introduce the world of decentralized finance (DeFi) to a broader audience, particularly younger generations, in an entertaining and gamified format.
“We are thrilled to welcome the talented team behind ‘Crypto: The Game’ to the Uniswap family,” said Hayden Adams, founder of Uniswap Labs. “This acquisition aligns perfectly with our mission to make DeFi accessible to everyone. By leveraging the power of gamification, we can educate and onboard countless new users into the world of decentralized finance.”
The deal’s structure is noteworthy, as it combines traditional cash payment with both Uniswap’s native UNI tokens and equity in Uniswap Labs. While the exact financial terms were not disclosed, sources familiar with the matter suggest the total consideration is a substantial sum, reflecting the game’s popularity and Uniswap Labs’ confidence in its potential.
Moving forward, Uniswap Labs plans to integrate elements of its DeFi protocols and products into “Crypto: The Game,” allowing players to experience real-world DeFi concepts in a safe and controlled environment. Additionally, the game’s development team will collaborate with Uniswap Labs’ engineers to explore new innovations in blockchain gaming and Web3 integration.
The acquisition also positions Uniswap Labs to capitalize on the rapidly growing market for blockchain-based games and non-fungible tokens (NFTs). By combining its DeFi expertise with a successful gaming platform, Uniswap Labs aims to create new avenues for user engagement and monetization within the Web3 ecosystem.
As the DeFi space continues to evolve, Uniswap Labs’ acquisition of “Crypto: The Game” represents a strategic move to expand its reach beyond traditional financial applications and cement its position as a leading innovator in the broader crypto and Web3 landscape.
